About Needl

We are a team of people who love Google Analytics. But as business people ourselves, we have been frustrated with the complexity - you need a degree in computer science to be able to do anything more than basic reports. So we have built Needl the ultimate segmenting tool.

We know that most businesses with limited data analyst resource, struggle to scrape the surface of what Google Analytics can tell them about their business. Whilst we all know that the best stuff is in the segments when you drill down, it takes experience to know just where those segments are hiding. So we decided to simplify the process with an automated Virtual Data analyst tool that makes comprehensive segmented analysis an affordable option. Bringing you the important data you need to make your decisions.