Technical Reference
Markov chain and channel attribution — as applied to your Google Analytics (standard) account. A data driven approach to assigning value to your marketing initiatives.
Combine your Analytics data with weather observations — ever wondered how a visitor's local weather conditions might affect conversion rate? Needl automatically merges weather data with your Google Analytics data.
Analyzing time based on your visitor's location — Google Analytics provides all the date/time dimensions based on the server setting and not the visitor's locale. Is there a way to derive your visitor's local time/date for your Google Analytics data?
Data-warehousing — read about Needl's data-warehousing features and how to get your Google Analytics data into BigQuery. This capability is usually associated with Google 360 accounts and a $120K per year outlay! Needl has industry leading data-extraction technology that makes available some of the features of 360 for a small fraction of that price.
Data Studio — use Needl as a datasource in you Data Studio account with our community connector.
Feed client id into your Google Analytics data — make sure you set up Analytics to include a visitor tracker to future-proof your data collection. You can't do this retrospectively so take action today!
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