Product Features

Enhanced data you will not access in Google Analytics combined with our unique automated analysis.

Automated Insights

Needl’s algorithms find the data segments that help you optimise your ad spend, the needls in the haystack. We look at every combination of dimensions and identify when a particular combination is greater than the sum of its parts. Search by Best Converting, Weak Converting, poor Bounce Rate or just those large High Impact segments you really need to be aware of. Each segment is potentially an actionable target audience.

Google Ads/Facebook Audience Builder

Build your own PPC target audiences on the fly using our 7 step segment builder that instantly shows you the conversion profile at each stage as you add more variables. Starting with Country, build up your audiences using City – Gender – Age – Device – Day – Hour, until you have a great high converting segment to export and implement in your Google Ads or Facebook PPC campaigns.

Conversion Tracker

Want to see an individual conversion? Impossible in standard Google Analytics, but not in Needl. Needl displays each individual session that resulted in a conversion to either a purchase or goal that you have set up with all of the user attribute data. This allows you to see information on where and when a conversion happened, identify the source — was it cpc or organic — what technology was used and the users site visit behaviour.

Better Data and Free Data Warehousing

Need your Google Analytics data unsampled? Want to see session level data? Interested to run machine learning algorithms? Want to integrate your own data with Google Analytics?

Needl’s unique extraction process transforms your Google Analytics data into individual sessions and uses Google BigQuery to store your data to make all these options and more a possibility.

Once your data is in BigQuery, we apply enhancements to make the data more understandable and usable. Fed up with seeing individual hours reported in Google Analytics? Needl gives you time by daypart, such as weekday afternoon as well as offering sessions in the user's local time as an option.

Account Team